Strategy: Community Tournament
Queensland Walks was one of nine 10,000 Steps Community Grant recipients awarded funding for the implementation of 10,000 Steps Community Strategies in 2017. The Queensland Walks has chosen Tarragindi as a location that could benefit from a 10,000 Steps Community Tournament.
Background
Queensland Walks, established in 2012, is a group of people concerned with walking. The group consists of a range of active transport professionals who recognise the need for better transport and health in Queensland to seek to promote and advocate for walking. Queensland Walks believe that there are areas in the state where the walking infrastructure and sociodemographic profile mean that there should be high rates of walking. Promotion there is necessary to encourage people in those areas to try and incorporate walking as a standard part of their life.
Implementation
- Conducted a 6 week Time Out Tournament.
- A launch was held at the local school with local members of parliament.
- 16 prizes were donated from local businesses.
- Weekly walks were held, including a photo hunt and local businesses offering taste tests or samples along the way.
- Promotion each week on the Tarragindi 10,000 Steps Facebook page.
Outcomes
- Reached close to 80% awareness of the 3,900 households in Tarragindi.
- There was a higher awareness of walking and the health benefits following the 10,000 Steps Tournament.
- Noticably more Tarragindi residents out walking, particularly on the routes which were promoted and posted on the Queensland Walks website and Facebook.
“Walking is good for your family's health and for improving congestion and road safety in the local area.”