In 2018, 10,000 Steps facilitated an online Health Challenge between Central Queensland Hospital and Health Service and Mackay Hospital and Health Service. The Health Challenge was conducted to see which Hospital and Health Service could collectively achieve the most weight and waist girth loss over a 16 week period and to encourage healthy lifestyles within the community.
The Challenge was run using a Health Challenge feature on the 10,000 Steps website developed especially for publicly viewable, large scale Challenges where participants could opt-in. More than 800 people participated in the Central Queensland Hospital and Health Service vs. Mackay Hospital and Health Service Challenge, collectively losing 396.5kg and 364.2cm and logging more than 254 million steps.
Health Challenge with Central Queensland Hospital and Health Service VS Mackay Hospital and Health Service
Objectives
- To facilitate a health challenge between two Hospital and Health Services.
- To encourage weight loss, waist circumference loss and increase steps.
- To encourage healthy lifestyles by using existing facilities and programs in the community.
Timelines
- Concept and website development: February – May 2018
- Challenge issued and accepted: May 2018
- Challenge started: 18 June 2018
- Challenge finished: 5 October 2018
Outcomes
- 800 Participants
- Average age: 43.2 years
- Gender: 87.3% Female, 12.6% Male
- Health Challenge ran for 16 weeks.
- Promotion in CQHHS: Wellness roadshow, community events, Facebook, internal and external communication, promotional materials.
- Promotion in Mackay HHS: Digital/Facebook, TV ads, radio, print, Let’s Shape Up events and health checks, emails/conversations with partners, promotional materials.
- Due to the competitive nature of the challenge and the ongoing promotion participants continued to join throughout the challenge.
- Can be implemented differently depending on the resources available: CQHHS used it as a promotional activity, while Mackay HHS instigated it as part of the funded Let’s Shape Up program.
- 10,000 Steps Tournaments supported Mackay HHS’s Inspire your tribe engagement strategy (21 Tournaments started).
- Value of partnerships and building on existing projects.
- Ability to be replicated in other Hospital and Health Services.
Challenge Leaderboard:
Mackay Hospital and Health Service
- Participants: 401
- Tournaments: 22 Tournaments
- Weight Loss: 205.2kg
- Waist Girth Loss: 180.9cm
- Total Steps: 152,627,430
CQ Hospital and Health Service
- Participants: 354
- Tournaments: 8 Tournaments
- Weight Loss: 182.4kg
- Waist Girth Loss: 166.8cm
- Total Steps: 86,436,592
Other
- Participants: 50
- Tournaments: 6 Tournaments
- Weight Loss: 8.9kg
- Waist Girth Loss: 16.5cm
- Total Steps: 15,464,263
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