Strategy: Walkway Signage (Renewal)
Rockhampton Regional Council was one of nine 10,000 Steps Community Grant recipients awarded funding for the implementation of 10,000 Steps Community Strategies in 2017. Rockhampton Regional Council renewed previously installed 10,000 Steps Walkway Signage with new branding and updated information to encourage to use of walking tracks, as well as the printed and distributed a newly developed, 10,000 Steps Walkway Brochure.
Background
Rockhampton Regional Council is a local government dedicated to building an active community by providing safe and accessible parklands, providing support in the delivery of sport and recreation activities, showcasing the Region's facilities and encouraging residents to be physically active.
Rockhampton has been involved with 10,000 Steps since it launched and as a result the existing signage was worn and the brochures required updating.
Implementation
- Updated the existing bollards and street sign blades along the length of the Frenchville Road/Pilbeam Drive walkway.
- The Council's marketing team updated the walkway maps for the whole region.
- The new walkway maps, showcasing 11 walking routes, were printed and displayed at the Rockhampton Botanic Gardens, the Rockhampton Information Centre and three local customer service points.
- The new walkway maps also replaced the existing maps on the Council's website.
Outcomes
- Allowed greater visibility and appeal of signage on one of the most utilised walkways in the region.
- This grant afforded the replacement of the 10,000 Steps signs as the council sign replacements are prioritised in the budget.